The Association for the Promotion of Tourism to Africa
The Association for the Promotion of Tourism to Africa (APTA) is North America's leading trade organization dedicated to showcasing Africa as a world-class travel destination. Since 1980, we've been the essential platform where travel agents, tour operators, and African suppliers meet, network, and build partnerships that bring the continent's extraordinary experiences to travelers.
With over 250 members and a national network of chapters, APTA provides educational programs, immersive study trips, weekly industry news, and year-round networking opportunities. We serve travel professionals who want to grow their Africa business and suppliers who want to reach the North American market.
When more people experience Africa — its wildlife, cultures, landscapes, and communities — everyone benefits. We're here to make those connections happen.
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Our Services
Educational Programs
Comprehensive training and resources to help travel professionals become Africa destination experts. We provide ongoing industry education, market insights, and destination knowledge.
Networking & Events
Connect with African suppliers and fellow travel professionals through our national chapter meetings, annual Global Forum, and year-round industry gatherings across North America.
Study Trips & FAMs
Immersive familiarization trips give members firsthand experience of African destinations, properties, and tours. Experience the continent you're selling.
Industry News & Updates
Stay current with weekly news updates covering health advisories, migration seasons, new properties, travel trends, and market developments across all of Africa.
Supplier Connections
Direct access to vetted African travel suppliers including airlines, lodges, DMCs, and tour operators. Build the partnerships that grow your Africa business.
