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Get to Know The Association for the Promotion of Tourism to Africa

About The Association for the Promotion of Tourism to Africa

Founded in 1980, APTA has spent four decades championing African tourism across North America. We connect U.S. and Canadian travel agents and tour operators directly with airlines, hotels, tour companies, and destinations throughout the African continent. Our mission is simple: help more travelers discover Africa's incredible diversity while supporting the communities and ecosystems that make it unforgettable.

Our members include travel agents, tour operators, airlines, hotels, and other service providers committed to promoting Africa as a prime destination for experiential travel, sustainable tourism, family adventures, exotic honeymoons, and bucket-list safaris. Through our national chapter network, we bring the industry together locally while maintaining global connections across the continent.

APTA offers educational resources, networking events like the APTA Global Forum, FAM trip opportunities, and ongoing industry updates to keep our members informed and connected. As Africa becomes an increasingly popular choice for discerning travelers, we remain dedicated to ensuring travel professionals have the knowledge, relationships, and support they need to succeed.

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